In keeping with Counterpoint’s newest market analysis, Samsung is doing exceptionally properly in Central and Japanese Europe. The Korean big recorded 21% year-on-year progress in smartphone shipments within the area and eight% quarter-on-quarter.
These figures put Samsung in a positive market place with a whopping 40% market share, which can be twice as massive as its nearest competitor Huawei.
The primary cause for Samsung’s success on this a part of Europe is the profitable launch of the Galaxy A-series earlier this yr, which accounts for 70% of the maker’s shipments. Furthermore, the imposed Huawei ban has given Samsung some respiratory room and the corporate did not hesitate to grab some market share.
Nevertheless, market analysts recommend that Samsung must be cautious within the coming quarters because the Chinese language manufacturers are significantly aggressive on this area. Xiaomi, for instance, has taken the third place above Apple. Oppo, vivo and Realme wish to increase their market attain even additional as Japanese Europeans are shopping for largely low to mid-tier smartphones – a section by which the Chinese language manufacturers have a wealthy portfolio.
To not point out that the Chinese language market has been stagnant for a number of consecutive quarters and producers like Huawei, Oppo, vivo, OnePlus, Realme and Xiaomi are in search of new markets to proceed their progress.