The HTC One X was extremely regarded, however gross sales weren’t nice so the corporate went again to the drafting board. What it got here up with was 2013’s HTC One – a telephone that attempted to vary the best way customers take into consideration cellular images.

We’ll get again to the aluminum unibody and the audio options, however we wish to begin with the digicam because it bought some issues proper and a few issues incorrect.





HTC One official images

The important thing thought was that pixel dimension determines picture high quality, not decision. Enter UltraPixels, HTC’s advertising and marketing identify for the 2µm pixels. There have been solely Four million of them, 4MP decision, however they have been bigger than what the iPhone 5 (1.4µm) and the Galaxy S4 (1.14µm) had, they have been additionally bigger than the pixels on the fondly-remembered Nokia N8 (1.75µ).

The aperture was pretty vivid for the time, f/2.0, permitting extra mild to succeed in the 1/3″ sensor (for comparability, the iPhone had a 1/3.2″ sensor, the Nokia 1/1.83″). Optical Picture Stabilization helped the sensor seize much more mild.

Images shot with the HTC One did not have as a lot particulars because the 8-13MP sensors of the competitors. Not within the daytime, anyway.

HTC One
HTC One

HTC One
HTC One

HTC One vs Samsung Galaxy S4 daylight samples

HTC did obtain its purpose of getting superior picture high quality at nighttime. This was one thing all smartphones of that period struggled with. In case you have been the kind to take images principally within the night, particularly indoors, this was the telephone for you.


HTC One
HTC One

HTC One
HTC One

HTC One vs Samsung Galaxy S4 low-light samples

The HTC One had a devoted ISP processor, ImageChip 2, which eased the stress on the Snapdragon 600 chipset. Apart from processing images and movies captured with the digicam, it additionally enabled a function known as Zoe.

When utilizing the Zoe mode within the digicam app, every time you hit the shutter key the telephone truly captured 20 images together with Three seconds of video (1 second earlier than you hit the important thing plus 2 seconds after).

Zoe then went on to create Occasions – grouping photographs based mostly on the time and placement and creating 30 second spotlight movies utilizing the three second clips it captured. It additionally made a slideshow of the images and allowed you so as to add a soundtrack.


HTC One Review
HTC One Review
HTC One Review

Customary trying gallery, at first • Occasions view is the place Zoe is available in

Having 20 images to work with, Zoe gave you plenty of choices after the shot was taken. In case you could not discover a minimum of one good shot the place everyone seems to be smiling and has their eyes opened, Zoe would merge a number of images and create one for you. Additionally, it used the video to trace transferring objects and put an enormous crimson X on them – faucet it and they’re deleted out of your photograph.

These stacks of 20 images have been messy to cope with on a pc. As an alternative, you could possibly use Zoe Share, which allowed you to share net hyperlinks to your images and spotlight clips (rendered as GIFs). HTC did launch an replace afterward, which cleaned up the Zoe file construction, supplying you with only a single JPG and an MP4 file for the animated model.


HTC One Review
HTC One Review

Organising Zoe Share

Anyway, burst photographs and automatically-generated highlights movies are fairly frequent at this time. In case your telephone’s software program would not do it natively, Google Images can deal with it. In fact, Images would not be unveiled till two years after the One.

HTC tried to buck one other trade pattern – giant screens. The One had a 4.7″ LCD that was completely crisp due to the 1080p decision. With darkish black ranges and excessive distinction, it was an ideal show for the time, if smaller than telephones that weren’t named “iPhone”.

Flashback: HTC One was a rebel with a unique camera and great speakers

HTC was now not bundling Beats headsets with its telephones (prefer it did with the One X), as the corporate was within the strategy of promoting its stake in Beats. You continue to bought a pleasant pair and the music participant had a Beats equalizer, although.

Even higher have been the BoomSound stereo audio system flanking the display. The audio high quality they provided was nothing in need of wonderful. Every speaker had its personal amp, although they weren’t the loudest – HTC clearly optimized them for high quality.

They have been front-firing audio system too, which made for an ideal expertise when watching movies and enjoying video games. This additionally helped with the perceived quantity – most telephones of the period had rear or down firing audio system so the sound was not often pointed in the fitting course.


HTC One Review
HTC One Review

The BoomSound stereo audio system have been fairly highly effective (2.6W RMS)

The HTC One initially launched with Android 4.1 Jelly bean and was later up to date to five.Zero Lollipop. There was additionally a Google Play Version, which stripped off HTC’s Sense UI (which had a spot within the Home windows Cell and early Android days, however not a lot within the put up Ice Cream Sandwich world).


HTC One Google Play Edition
HTC One Google Play Edition
HTC One Google Play Edition

HTC One Google Play Version official images

Whichever model you got, you bought a beautiful telephone – HTC was one of many few firms nonetheless constructing metallic telephones. The aluminum unibody took 200 minutes to provide utilizing CNC machines and the premium-looking system was nicely well worth the effort.


HTC One Review
HTC One Review
HTC One Review
HTC One Review

HTC One sized up towards the Sony Xperia Z and HTC Butterfly

Nonetheless, that additional problem led to shortages early on, the UltraPixel sensor additionally proved laborious to supply as nicely, so early gross sales hit a number of bumps – HTC stated it had orders it could not fulfill within the first month of the telephone’s availability.

The HTC One was obtained nicely, opinions praised the daring alternative of a 4MP digicam with giant pixels and adored the highly effective audio system and smooth metallic exterior. Individuals who purchased it liked it too.

The One offered pretty nicely. It launched in March and by the tip of the month it had reached 5 million gross sales. The president of HTC North America known as it probably the most profitable telephone within the firm’s historical past. The competing iPhone and Galaxy offered higher, however this was nonetheless a robust exhibiting by HTC, which was slowly dropping its place as a number one smartphone maker.

Flashback: HTC One was a rebel with a unique camera and great speakers

These part shortages did not assist both. Worse nonetheless, gross sales in Q2 have been declining, reaching round 3-3.5 million items for the interval.

The HTC One was a daring transfer, the corporate tried to construct a telephone based mostly what would work higher relatively than what could be simpler to promote. Sadly, the gamble did not repay and HTC’s downward slide continued.