Home Apple It's time to liberate the Apple Watch from the iPhone

It’s time to liberate the Apple Watch from the iPhone

By the point watchOS 6 drops later this yr, solely the slimmest of threads will hold the Apple Watch tethered to the iPhone. The watch itself will quickly have its personal App Retailer. It’ll have extra helpful built-in apps, reminiscent of a calculator and voice memos, and way back, the mobile fashions eradicated the necessity to depend on the iPhone for web connection. It’s already so near being a standalone machine, so I say it’s time for Apple to snip the final thread and open it to consumers who don’t have an iPhone.

The Apple Watch is already successful with its present design, however a standalone Apple Watch could flip right into a cultural phenomenon of the likes that Apple hasn’t seen in years now. Even handcuffed to the iPhone, the Apple Watch is already the undisputed chief of the smartwatch world, to the purpose that earlier this week analysis agency Technique Analytics (through The Road) launched a report claiming that Apple now instructions 46 p.c of the market. Samsung is available in second place at a measly 13 p.c, whereas Fitbit instructions a mere 10 p.c.

With the remainder of the smartwatch market so weak, making the Apple Watch a standalone machine could be tantamount to getting in for the kill. Nor would venturing exterior Apple’s backyard in such a method be with out precedent, as Apple adopted an identical path in 2003 when it launched a Home windows model of iTunes. That was sufficient to rework the iPod into the generation-defining machine it turned and put the Cupertino firm squarely on the street towards its present success. It’s price noting that nothing actually killed the iPod—its expertise merely bought rolled into different, extra handy units. For now, at the very least, there’s nothing on the horizon that appears prefer it might exchange the smartwatch. Heck, I feel we had been all stunned that watches made a comeback within the first place.

Time for change

The timing couldn’t be higher, as Apple’s {hardware} is presently in a humdrum spot. The HomePod is failing to make a dent within the good speaker market. The Mac is merely steady. Competing smartphones have improved sufficient that there at the moment are legit arguments for claiming that this or that cellphone has a greater digital camera or niftier options than the iPhone. The iPhone continues to be sturdy, however it’s misplaced numerous its mojo.

However not the Apple Watch. (Nor the iPad—which, notably, is used as a standalone machine by many households and faculties.) With each month, with each launch, the reception appears to get solely higher. Apple could have had a tough time advertising the Apple Watch as a luxurious accent, however it’s finished a bang-up job of taking part in up the way it can save lives.


These days Apple has finished a great job of filling the tiny display screen with all types of helpful info.

And it might probably save much more lives if the Apple Watch had been on the wrists of extra folks. An “open” Apple Watch would make it extra interesting as a health-monitoring machine, notably amongst older of us who could also be enticed by the watch’s feel-good tales however shudder on the concept of slapping down round $1,000 for a brand new iPhone to go along with it.

Releasing the Apple Watch from the iPhone would enable varied Apple Watch-related packages at insurance coverage corporations to assert a wider attain, such because the one at UnitedHealthcare that lets policyholders earn an Apple Look ahead to “free” in the event that they constantly attain their train targets. Aetna introduced an identical plan earlier this yr. And the extra units that get on folks’s wrists as a part of packages like this, the extra folks in Apple’s ecosystem.

On a extra speculative observe, making the iPhone a standalone machine could lead extra third-party builders to begin making apps for the watch. Third-party Apple Watch growth has slipped off a bit as of late, partially as a result of no matter you discover on the Apple Watch normally pales compared to its mother or father app on the iPhone. Watch-based apps would immediately be extra necessary, although, because the watch is the one method a big variety of customers can work together with them. That may result in higher app design, extra updates, and extra use on the buyer finish. For some customers, and with latest advances in Apple’s expertise, an Apple Watch could also be extra helpful than a smartphone.

Newton Allan
Newton Allan is an expert of Apple and has started as a journalist for us (Trevino). He currently contributes for Trevino by writing about the latest happenings in the Apple INC.


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