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29 Nov 2019, 18:37 IST

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29 November 2019, Customary Chartered, Official Important Companion of Liverpool Soccer Membership at this time launched a groundbreaking new marketing campaign in celebration of what would have been Bob Paisley’s 100th birthday 12 months. 

‘Mission Stand Crimson’ unites the previous and current to encourage and educate the following era of Liverpool Soccer Membership followers by celebrating the Membership’s (and arguably English soccer’s) most profitable supervisor of all time: Bob Paisley OBE.

Utilizing good know-how, together with Voice Modulation, Synthetic Imagery (AI) and Laptop-Generated Imagery (CGI), Customary Chartered have labored intently with Bob Paisley’s three youngsters to respectfully showcase Bob inside the world of Anfield in 2019. 

In a sequence of 5 movies (the primary of which is launched at this time – “The Paisley Household” WATCH HERE)

Bob Paisley will as soon as once more stroll on the Anfield pitch; inform unheard tales alongside one in every of his most well-known signings, Ian Rush; work together with at this time’s first group gamers and supply a rousing rallying name with present Liverpool Soccer Membership Supervisor, Jürgen Klopp, inspiring followers to ‘Stand Crimson’ for the 2019/20 season.

Bob Paisley served the helm as Supervisor of Liverpool Soccer Membership from 1974 to 1983, throughout a golden period for the Membership, profitable an unprecedented twenty trophies in simply 9 seasons, together with three European Cups (at this time’s Champions League) and 6 First Division (at this time’s English Premier League) titles. 

Commemorating 100 years since his beginning, the 2019/20 Liverpool Soccer Membership House Shirt, celebrates the life and legacy of the Reds’ most profitable supervisor, with every shirt inscribed with Bob Paisley’s iconic signature on the within of the neck. 

To enrich this season-long shirt, Customary Chartered needs to pays its personal homage to the Membership’s wealthy historical past, by utilising know-how and innovation to allow human connections and produce followers from world wide nearer to the sport. The event of this touching movie sequence, serves each to coach and encourage Liverpool Soccer Membership followers of outdated and new generations to come back.

Graham Paisley, son of Bob, mentioned: “It’s been an unbelievable course of to see how this know-how works, and likewise very shifting. My grandchildren by no means bought the prospect to fulfill Dad in individual, so it is a good means of displaying them who he was and what he meant to folks. The entire household is de facto proud of the consequence.”

Ian Rush, main purpose scorer for Liverpool Soccer Membership, mentioned: “Bob Paisley was in my view the best supervisor, soccer has ever seen. He made my profession and it’s an honour to work with Customary Chartered and be part of bringing him into 2019, simply as Liverpool Soccer Membership enters a brand new golden period.”

Emma Sheller, International Head of Model and Advertising and marketing at Customary Chartered, mentioned: As a Financial institution we at all times have innovation prime of thoughts. This strategy extends to our partnership with Liverpool Soccer Membership and Mission Stand Crimson completely exemplifies our innovation mind-set: through the use of good know-how to introduce one in every of Liverpool’s most beloved managers to the following era of followers.”

The Mission Stand Crimson movies might be launched between, November 2019 – January 2020.

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