It’s the commonest phrase within the English language — however there was a really particular cause it solely began trending on Wednesday.
Ohio State College — or ought to we are saying THE Ohio State College — is making an attempt to trademark the phrase “THE” as a result of it desires to promote branded merchandise bearing that phrase, and that phrase alone.
For years the varsity has insisted upon being referred to by its full official identify beneath state legislation, full with the three letter grammatical article previous it.
The U.S. Patent and Trademark Workplace utility was found by trademark lawyer Josh Gerben, who posted it on Twitter on Tuesday.
He confirmed off the mocked-up merch, together with shirts and baseball caps branded with ‘THE’, which presumably followers and foes alike are supposed to acknowledge mononymously refers back to the college.
The Ohio State College has filed a trademark utility on the phrase “THE.”
The submitting, made on August eighth, signifies #OhioState is providing a model of “THE” clothes.
Unsure how ‘The U’ will really feel about this one.
— Josh Gerben (@JoshGerben) August 13, 2019
Gerben stated the applying had “points out of the gate”; declaring that for a trademark to work, the phrase needs to be used on tagging or labeling for the merchandise — you’ll be able to’t simply slap ‘The’ on a hat and anticipate trademark safety.
“It is slightly shocking the college wouldn’t have been slightly bit extra refined within the specimens that they submitted with their utility right here,” he stated. “It is kind of emblems 101.”
He stated The Ohio State have been “prone to obtain an preliminary refusal for his or her utility”.
Chris Deavey, a spokesman for the college, advised The Columbus Dispatch on Tuesday that it is vital to “vigorously defend the college’s model and emblems.”
As Twitter customers started to debate whether or not or not the uni was being pompous, the phrase “The” started trending on Twitter; however as a result of the pattern tracker picks up each occasion of the phrase, it clearly rocketed to the highest of the trendsmap with tens of millions and tens of millions of tweets.
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