THE INVISIBLE MAN was one in all a number of theatrical releases that obtained an early digital launch when film theaters determined to shut their doorways because of the COVID-19 pandemic and it is proving to be an early favourite on the premium full-price rental charts.

Out of the highest ten on FandangoNow, premium $19.99 leases take up eight of the slots. These movies embrace releases that had been simply gaining traction in theaters earlier than studios had them head to digital early for house consumption due to “keep at house” orders which were carried out to battle the coronavirus unfold. The primary spot goes to THE INVISIBLE MAN, which prices $19.99 to lease. Along with FandangoNOW, the film has been on the prime of a number of different charts, together with iTunes, Amazon Prime, and Spectrum.  THE INVISIBLE MAN was having fun with a stable run in theaters earlier than institutions had been shuttered, grossing $64.9 million on a $7 million price range. 

Taking on the second and third spots are ONWARD & BLOODSHOT. ONWARD is an clearly a best choice for households, particularly those that had been bored with watching FROZEN II on Disney+. I’ve to marvel if ONWARD would’ve fared even higher if it wasn’t introduced together with its digital launch that it could be dropping on Disney+ for streaming two weeks after its rental debut. BLOODSHOT, starring Vin Diesel, opened simply the weekend earlier than theaters determined to shut so Sony actually had no alternative however to go the on-demand route and it would’ve been a wise transfer doing this to get extra eyes on the movie because the theatrical window was compelled closed.

BIRDS OF PREY locations fourth on the chart which is respectable however appears to reflect its field workplace debut by way of “it might be doing higher.” To be truthful, BIRDS OF PREY actually had a full field workplace run earlier than hitting digital, even when Warner Bros. bumped up the discharge a number of weeks. Two older movies, JUMANJI: THE NEXT LEVEL & 1917, place fifth and sixth,  working at a price of simply 4.99 since they weren’t launched early and truly had full theatrical runs. I STILL BELIEVE, THE WAY BACK, DOLITTLE & THE HUNT spherical out the final three spots of the highest ten, priced at $19.99. 

With most of us training “social distancing” at house, it was a wise transfer by the studios to launch a few of these movies early on the digital format. I noticed some chatter on-line about $19.99 being an excessive amount of for a few of these movies however should you occur to be a household of 4 or extra, which occurs to be the case with most getting these leases, it is a fairly whole lot. In Los Angeles, at a few of my native film theaters, a film ticket can run between $16-18 {dollars} and that is only for myself so it is not a foul funding to look into renting a few of these movies digitally. 

The query on quite a lot of minds is that if extra studios will observe go well with, particularly with high-profile movies which were delayed with no new launch dates set. Movies like MULAN & BLACK WIDOW have been checked out as examples that would simply skip a theatrical launch and go straight to VOD & streaming however I believe there’s an excessive amount of cash on the road for the studio to go that route with these movies. TROLLS WORLD TOUR will play in no matter theaters are fortunate sufficient to nonetheless be open and it is also hitting VOD on the identical day of its theatrical launch on April 10. It’s also possible to get pleasure from BAD BOYS FOE LIFE & SONIC THE HEDGEHOG as we speak through their early digital releases.

Did YOU take a look at any of the early digital releases? Do YOU suppose they’re overpriced?