In the course of the 2016 marketing campaign, candidate Donald Trump stood in entrance of largely white crowds and requested black voters to think about, “What the hell do you need to lose?”

4 years later, the president has a brand new message for black voters: Look what I’ve delivered.

Trump and his marketing campaign launched a brand new “Black Voices for Trump” outreach initiative in Atlanta on Friday devoted to “recruiting and activating Black People in help of President Trump,” in response to the marketing campaign. A lot of that effort will concentrate on highlighting ways in which African People have benefited from the Trump financial system, in response to advisers.

“The help we’re getting from the African American neighborhood has been overwhelming,” Trump instructed the gang, which included supporters carrying pink “BLACK LIVES MAGA” hats.

President Donald Trump arrives to talk on the launch of “Black Voices for Trump,” on the Georgia World Congress Middle, Friday, Nov. 8, 2019, in Atlanta. (AP Photograph/ Evan Vucci)

He predicted victory in 2020, and mentioned, “We will do it with a groundswell of help from hardworking African American patriots.”

That prediction is met with skepticism from critics, nevertheless, given Trump’s persistently dismal approval ranking with black voters, who overwhelmingly disapprove of the job he is doing.

Trump has spent a lot of the final 4 years engaged in racially charged assaults, going after minority members of Congress, claiming “no human being” would wish to reside in rat “infested,” majority-minority Baltimore and claiming that there have been “very superb individuals on each side” of the lethal Charlottesville protest towards white supremacists.

Shortly after touchdown in Georgia on Friday, Trump retweeted a name from one black supporter for submissions for a “#MAGACHALLENGE” competitors that includes Trump-friendly rap songs. Trump mentioned he can be saying the winners and welcoming them to the White Home to fulfill with him and carry out.

“I feel black People usually are not the viewers for these outreach efforts,” mentioned Theodore Johnson, a senior fellow on the Brennan Middle for Justice who’s an knowledgeable in race and politics. Whereas Trump would possibly be capable to keep the low degree of black help he acquired in 2016, or maybe develop it by one or two factors, he sees little proof the president can change many minds.

“I feel this isn’t going to maneuver the needle in any respect,” Johnson mentioned.

Earlier than launching the brand new effort, Trump met with supporters at a fundraiser that was anticipated to lift about $3.5 million for a joint committee benefiting the Republican Nationwide Committee, the Trump marketing campaign and the marketing campaign of Sen. David Perdue, R-Ga. Close by, a small group of protesters chanted, “Lock him up!”

Supporters of President Donald Trump wait to listen to him speak during the launch of "Black Voices for Trump," at the Georgia World Congress Center, Friday, Nov. 8, 2019, in Atlanta. (AP Photo/ Evan Vucci)

Supporters of President Donald Trump wait to take heed to him converse in the course of the launch of “Black Voices for Trump,” on the Georgia World Congress Middle, Friday, Nov. 8, 2019, in Atlanta. (AP Photograph/ Evan Vucci)

Scores of protesters additionally gathered outdoors the conference middle the place Trump was talking, chanting, “Impeach and take away.”

Carl Dix, of the group Refuse Fascism, mentioned he thought the launch was geared toward attempting to ship a message to Trump’s white supporters that he is “not a racist. ‘I’ve obtained black pals.'”

In 2016, 6% of black voters supported Trump, in response to a Pew Analysis Middle evaluation of people that participated in its polls and have been confirmed to have voted. There isn’t any indication his help is rising. Polling reveals that African People proceed to be overwhelmingly adverse of their assessments of the president’s efficiency, together with his approval hovering round 1 in 10 over the course of his presidency, in response to Gallup.

But Trump’s marketing campaign dismissed the numbers, insisting the marketing campaign has seen favorable motion and arguing the president can improve his margins with black voters by bringing new individuals into the fold.

“The polls have by no means been favorable for Trump, and the one ballot that issues is on Election Day,” mentioned senior marketing campaign adviser Katrina Pierson.

The marketing campaign has launched related coalitions for ladies, Latinos and veterans.

Darrell Scott, a black Ohio pastor and a longtime supporter of the president who’s co-chair of the brand new coalition and spoke at Friday’s occasion, mentioned that in 2015 and 2016, supporters attempting to promote Trump to black voters may solely level ahead to share issues they anticipated from Trump.

“Now that it is 2020, we’re capable of level backwards and to some very definitive accomplishments that the president has carried out,” Scott mentioned. “He delivered on guarantees he did not even make.”

The marketing campaign and White Home level to an inventory of achievements, together with passage of bipartisan legal justice reform laws, which Trump signed into regulation final yr, alongside together with his ongoing help for alternative zones in city areas and new investments in traditionally black schools.

“I do not know anybody who’s carried out that form of work outdoors of the president on attacking these massive points or attempting to cease medication from coming into the neighborhood and, on the similar time, giving individuals second possibilities,” mentioned Ja’Ron Smith, deputy assistant to the president and one of many White Home’s few minority high-ranked officers.

Advisers additionally level to a collection of financial good points, together with the truth that black unemployment hit a document low final yr, with fewer blacks residing in poverty. However Trump and his marketing campaign additionally tend to magnify the good points, giving Trump credit score for tendencies that have been years within the making, seizing on momentary upticks, cherry-picking favorable statistics and ignoring extra troubling ones, reminiscent of black dwelling possession and internet price.

Congressional Black Caucus Chairwoman Karen Bass, D-Calif., mentioned Thursday that opposite to Trump’s claims, within the three years of his presidency, African People have misplaced rather a lot.

“He has by no means had help from African People, however what we all know concerning the president is that he’ll lie and say that he has,” mentioned Bass, who famous that Trump hardly ever seems earlier than black audiences.

“He has to determine a handful of African People and take them with him wherever he goes,” she mentioned.

If he have been some other Republican incumbent who inherited declining unemployment numbers and was capable of maintain them, Trump would have a reputable case to make to black voters, mentioned Republican strategist Shermichael Singleton. However “due to a few of his racial pronouncements … I feel a major share of African People are utterly turned off.”

A September AP-NORC ballot discovered that solely roughly Three in 10 People say the issues Trump has carried out as president have been good for African People. And simply 4% of African People mentioned they assume Trump’s actions have had a constructive influence on African People on the whole, whereas 81% mentioned they assume they have been dangerous.

But even when he cannot win over black voters, some suspect that is not the purpose. So long as the marketing campaign can preserve on-the-fence voters from casting their ballots for the eventual Democratic nominee, the marketing campaign can be serving to Trump inch nearer to a second victory.

Some analysts have pointed to a precipitous drop in black turnout in 2016 as one of many causes Trump beat his Democratic rival Hillary Clinton, who was far much less well-liked — particularly amongst black males —than former President Barack Obama, the nation’s first black president.

In line with the U.S. Census Bureau, about 60% of non-Hispanic blacks voted in 2016, versus about 67% in 2012. And that drop was seen in cities with vital African American populations in essential swing states that helped Trump eke out a victory.

“I do assume the primary goal is to discourage turnout,” mentioned Johnson. “I completely assume that is about creating doubt in black voters’ minds concerning the Democratic nominee” so individuals really feel like “there’s nearly nobody price voting for.”

And he mentioned that fears have been rising it’d work.

“There’s a fairly tangible worry amongst black People that Trump goes to win once more as a result of black turnout will not be sufficient to mute the white turnout,” he mentioned. “There is a sense that in 2020 he will win once more.”